Nike Digital Integrated Knowledge Director - Membership in China

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Nike Retail employees inspire athletes of all abilities to tap into their potential. Step into a Nike Store or visit, and feel the energy, enthusiasm and passion for sport. That same excitement and consumer-first mindset reverberates through the Nike Retail Corporate team. A global network of buyers, visual merchandisers, real estate specialists, store operations directors and others direct the daily operations of and the hundreds of Nike Stores and Nike Factory Stores worldwide. The team constantly defines the new frontier of retail and creates the most inspiring and engaging consumer experiences in the industry.


Nike does more than outfit the world's best athletes. We are a place to explore potential, obliterate boundaries, and push out the edges of what can be.

We are a growing team responsible for building a holistic view of Nike’s consumers through data and analytics, and applying those insights to inform the development & growth of Nike’s digital commerce services and experiences for our consumers.

We are looking for a world-class expert in understanding and activating audiences to join our team driving growth in Nike’s digital commerce businesses. You’ll be tasked with developing and executing the analytics to understand and optimize the way Nike builds direct connections with its consumers & communicates with its Members.

The ideal candidate will have a deep knowledge of audience data and deep experience running targeted direct digital marketing campaigns to maximize both engagement and commercial objectives.

Key responsibilities:

  • Utilize data & analytics to translate marketing and commercial growth objectives into audience segmentation & communication measurement strategies

  • Manage audience files and optimize direct digital marketing campaigns on a ongoing, daily basis to support growth

  • Develop predictive models to understand multivariate drivers of targeted communications delivery, open rate, engagement, and commercial outcomes

  • Partner with Nike’s digital business teams to translate consumer data into audience profiles and business opportunities


  • Degree in a quantitative field such as statistics, econometrics, applied math, operations research, or behavioral sciences. Advanced degree a plus but not required

  • At least 5 years of experience in a quantitative analytics role

  • At least 2 years of experience leading audience & marketing analytics for CRM, digital targeted communications, or loyalty programs

  • Experience in a role specifically geared towards driving long-term customer lifetime value or member experiences a plus

Required Skills:

  • A strong understanding of advanced analytic techniques, particularly as those relate to measuring consumer & business outcomes in a digital marketing setting

  • Familiarity with data sources and tools in loyalty programs, CRM, or targeteddigital marketing domains; Experience accessing & analyzing large datasets using distributed processing (eg Hadoop) a plus

  • An ability to bring complex audience data to life for marketing and business stakeholders

  • Desire to manage a complex portfolio of work in a fast moving, dynamic team & business environment

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID: 9091

Location: China--

Job Category: Retail Corporate