Nike Digital Buyer/Marketing Specialist, Hurley in Tokyo, Japan

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

The essence of Hurley, a wholly owned subsidiary of NIKE, Inc., is rooted in a love of the ocean and its constant state of change. Founded in 1999, the performance surf brand designs, markets and distributes industry-leading apparel, footwear and accessories. Fueled by innovation, inclusion and empowerment of youth, the Hurley team stretches around the world, from the brand headquarters in Costa Mesa, Calif., to offices in Tokyo, Sydney, Barcelona and Bali. Hurley’s corporate team of marketers, salespeople, designers, digital strategists, product managers and more share a passion for beach culture and freedom of expression that translates into advanced, authentic products for the surf athlete.


About the Hurley Team

Hurley does more than outfit the world’s best surfers. We’re a place to explore potential, obliterate boundaries, and push out the edges of what can be. We’re looking for people who can grow, think, dream and create. We thrive in a culture that embraces diversity and rewards imagination. We seek achievers, leaders and visionaries. At Hurley, it’s about bringing what you have to a challenging and constantly evolving game.

About the role

As a Hurley Digital Buyer/Merchandiser the nature of the work is focused on buying, presenting and merchandising product to consumers via play an active role in all stages of the product life cycle ensuring we have the right product available, at the right time, with optimal inventory.Working closely with the global team, you will provide data and business analysis to help drive profitable growth across all business units to inform global, and channel-level assortments.

As a Hurley Digital Marketing Specialist, you will be responsible for planning and executing various marketing campaigns through five various marketing channels such as email, affiliates, and social in Japan. You will be working closely with the global team on a weekly basis, as well as Nike Japan DTC performance marketing teams to identify opportunities for cross-category exposure.

You will support the global performance marketing team in driving the roadmap and contributing to strategic projects. On a day-to-day basis you will drive the process of utilizing global assets and strategy to drive traffic to in Japan.


  1. Contribute to seasonal assortments through geography insights.

  2. Action to ensure the correct products are online at the right time to meet seasonal, strategic, and marketing goals.

  3. Manage/execute, inventory levels, markdowns, seasonal orders, replenishment order, site merchandising.

  4. Partner with internal teams on launches, tech updates or brand campaigns to ensure performance marketing is part of the business plans.

  5. Provide input to business reports, presentations or discussions on performance marketing.

  6. Regularly communicate and align with teams in Europe and North America on best practices and learnings.

  7. Oversee and execute email marketing including a CRF, copy and localized assets, and finalized proofing.

  8. QA of all marketing assets which may include reviewing all Hurley SLP, CDP’s, pages, etc. for accurate translations, line breaks, formatting, links.

  9. Identify and coordinate cross category opportunities with Nike Japan team.

  10. Provide seasonal input to global marketing team.Provide feedback to global team regarding Japan specific, dates, events, etc.

  11. Paid Media (publications) – working with surf sites to market specific products or campaigns


  • 2 years of relevant experience and University degree in relevant field is nice to have.

  • Ability to influence and build consensus across various functions.

  • Proficient in Excel.

  • Excellent knowledge and prior accountability in at least two of the following areas: Search, Social, Online (Display) Media, Email, affiliates, eCommerce Analytics.

  • Outstanding project management and organizational skills, plus strong analytical mindset, an eye for details and creative problem-solving abilities. Excellent understanding of ecommerce performance metrics.

  • Industry Expertise: Strong understanding of digital marketing in an e-commerce and multi-channel setting. Understanding of evolving consumer communications environment and digital landscape.

  • Ability to juggle multiple projects, prioritize appropriately and meet deadlines.

  • Passion and attitude for teamwork in a multicultural context.

  • Passion for the Hurley brand, sport, athletes, and Hurley products.

  • Language requirement (e.g. Fluency in Japanese and English required.Minimum TOEIC 800+.)

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID: 9196

Location: Japan-Tokyo-Tokyo

Job Category: Marketing, Hurley