Nike Director Young Athletes, North America in Beaverton, Oregon

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike's innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.

Description

As the Director of North America Young Athletes, you will be responsible for overseeing the brand, as well as delivering category growth in Nike's biggest and most important Geography: North America. You'll provide strategic leadership for the category and develop briefs and marketing plans for the category's seasonal brand initiatives. You'll be asked to deliver plans that are led by the Young Athletes category, while also participating in cross-category planning. You will be the voice of the Young Athletes consumer and make sure the Young Athletes point-of-view is represented by the brand. You'll develop and maintain effective relationships across the matrix and work closely with a diverse cross-functional team, leading them in the planning and execution of seasonal marketing plans. You will also be the main liaison with the category territory leads making sure we implement geo strategies into our key cities, while also making sure we are listening to their consumer and staying relevant by making sure our plans are city-centric. You'll work closely with the Global Young Athletes team to stay current on the competition and stay integrated with the global strategy around product plans and seasonal plans. You will be accountable for driving key KPI metrics to improve and impact Nike's brand and Young Athletes category strength in North America. You'll oversee the Integrated Marketing process for Young Athletes and lead cross-functional teams that enable timely and effective implementation of the season game-plan process. You'll participate in business planning, budgeting, performance targeting and in functional discussions and initiatives across departments. You'll utilize internal partnerships and leverage external relationships that enhance the team's effectiveness. You will be the lead people manager for your team where you will be expected to develop and grow your team in an exhilarating, high energy, high performing environment with people who have a passion for sports, passion for the Brand. and creating meaningful connections between consumers and the Nike brand.

Qualifications

Required:

  • Bachelor's degree in Marketing or a business related discipline

  • 8+ years of progressively responsible Brand marketing experience

  • 2 years of additional experience in lieu of a degree

  • Experience managing direct reports with a background in fostering continuous learning, empowerment, and involvement

  • Knowledge of the local market and industry

  • Ability to travel up to 35% of the time

Preferred:

  • Experience in one of Nike's key categories, with an in-depth understanding of the Basketball category consumer

  • Ability to lead a cross-functional team toward a vision through effective collaboration within a matrix environment

  • Ability to establish an independent view, effectively collaborate in decision-making and work in a team environment

Qualifications Required:

  • Bachelor's degree in Marketing or a business related discipline

  • 8+ years of progressively responsible Brand marketing experience

  • 2 years of additional experience in lieu of a degree

  • Experience managing direct reports with a background in fostering continuous learning, empowerment, and involvement

  • Knowledge of the local market and industry

  • Ability to travel up to 35% of the time

Preferred:

  • Experience in one of Nike's key categories, with an in-depth understanding of the Basketball category consumer

  • Ability to lead a cross-functional team toward a vision through effective collaboration within a matrix environment

  • Ability to establish an independent view, effectively collaborate in decision-making and work in a team environment

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID: 00388107

Location: United States-Oregon-Beaverton

Job Category: Marketing, Marketing & Communications