Nike Director of Performance Marketing, North America in Beaverton, Oregon

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike's innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.

Description

Nike is looking for a Director of Performance Marketing responsible for guiding our performance marketing team that supports Nike.com, Nike app, SNKRS, Nike Running Club, Nike Training Club and wholesale. This is a hands-on role where you will shape, scale, and implement our performance marketing strategy to cultivate profitable revenue growth through retention, reactivation, and acquisition.

We’re looking for a demonstrated customer acquisition leader who is creative, collaborative, and eager to develop and lead a highly effective team.

REQUIREMENTS:

  • Motivate, mentor, and develop the existing team and develop a long-term plan for team structure and growth

  • Oversee all aspects of the paid and performance marketing aspects of the Nike consumer journey in North America, including awareness, consideration, and acquisition

  • Demonstrated experience of developing data-driven media strategies and tactics that drive positive ROI

  • Develop integrated marketing campaigns designed to meet business objectives and achieve seasonal and 360-degree communication strategies

  • Partner with integrated knowledge, global consumer insights, and finance on all campaign analyses, which includes response tracking and campaign reporting

  • Lead the team in annual and quarterly planning, keeping track of the budget, and reporting on marketing initiatives’ performance, with a focus on ROI & revenue growth

  • Embrace knowledge of all changing media marketplace

  • Promote continual creative improvement and lead programs to expected ROI with an understanding of cost of acquisition, retention and lifetime value

  • Present and sell through key findings and future plans to Senior internal stakeholders

Qualifications

  • Bachelor's degree in Marketing, Business or related discipline

  • 6+ years in roles of increasing responsibility in digital marketing for an e-commerce company, preferably in a retail

  • 3+ years management experience

  • Experience of working cross-functionally in a matrix organization.

  • Outstanding leadership and coaching skills to lead functional teams, large cross-functional projects portfolio

  • Excellent communication skills and experience presenting to senior leadership

  • A desire to be a part of a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Nike brand

Qualifications

  • Bachelor's degree in Marketing, Business or related discipline

  • 6+ years in roles of increasing responsibility in digital marketing for an e-commerce company, preferably in a retail

  • 3+ years management experience

  • Experience of working cross-functionally in a matrix organization.

  • Outstanding leadership and coaching skills to lead functional teams, large cross-functional projects portfolio

  • Excellent communication skills and experience presenting to senior leadership

  • A desire to be a part of a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Nike brand

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID: 00383466

Location: United States-Oregon-Beaverton

Job Category: Marketing, Marketing & Communications