Nike Consumer Insights Research Manager, Global in Beaverton, Oregon

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike's innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.

Description

We are a growing team responsible for building a holistic view of Nike’s consumers through data and analytics, and applying those insights to inform the development & growth of Nike’s digital commerce services and experiences for our consumers.

We are looking for a world-class expert in using consumer data and feedback to improve Nike’s digital shopping experiences. You’ll be tasked with developing and standardizing the way that Nike collects, analyzes, and identifies the biggest opportunities and unmet consumer needs.

The ideal candidate will have a a passion for analyzing and interpreting consumer feedback into compelling and impactful insights that shape Nike’s digital shopping experiences and drive business growth.

Key responsibilities:

  • Analyze consumer feedback across Nike’s consumer shopping experiences to identify opportunities to shape and improve digital shopping experiences

  • Identify & translate key consumer trends to insights that shape Nike’s business strategies

  • Partner with Nike’s global digital and commercial teams translate consumer feedback and insights into business impact

Qualifications

Education:

• Degree in a consumer or digital technology oriented field such as psychology, market research, behavioral sciences, or product design

• Advanced degree a plus but not required

Experience:

• A minimum of 5 years of experience in a role collecting & analyzing consumer data & insights

• At least two years of experience in a role using consumer data & insights to shape digital experiences, digital merchandizing, or other digital business outcomes

Required Skills:

• A strong understanding of consumer psychology, consumer behavior, and current trends in the digital ecosystem & mobile commerce

• Familiarity with data sources, research methods, and tools in capturing consumer sentiment, consumer feedback, and the analysis of consumer behavior, particularly in a mobile commerce setting

• A history of partnering with commercial and digital teams to use consumer insights to shape experiences and business outcomes

• Desire to manage a complex portfolio of work in a fast moving, dynamic team & business environment

• Excellent skills in translating data & analysis into business conclusions

Qualifications Education:

• Degree in a consumer or digital technology oriented field such as psychology, market research, behavioral sciences, or product design

• Advanced degree a plus but not required

Experience:

• A minimum of 5 years of experience in a role collecting & analyzing consumer data & insights

• At least two years of experience in a role using consumer data & insights to shape digital experiences, digital merchandizing, or other digital business outcomes

Required Skills:

• A strong understanding of consumer psychology, consumer behavior, and current trends in the digital ecosystem & mobile commerce

• Familiarity with data sources, research methods, and tools in capturing consumer sentiment, consumer feedback, and the analysis of consumer behavior, particularly in a mobile commerce setting

• A history of partnering with commercial and digital teams to use consumer insights to shape experiences and business outcomes

• Desire to manage a complex portfolio of work in a fast moving, dynamic team & business environment

• Excellent skills in translating data & analysis into business conclusions

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID: 00379454

Location: United States-Oregon-Beaverton

Job Category: Marketing, Marketing & Communications