Nike Converse Digital Site Merch in Shanghai, China
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Business equals selling stuff. That’s the basic model. The more complex awesome model is creating stuff that people identify with and then you figuring out how to get it to them. We need people like you: creative, dynamic problem solvers who see it as more than business. Who see it as giving people the tools of self-expression and individuality.
Be responsible for driving merchandising excellence across all Nike digital commerce platforms (Converse.com; JD and TMALL), by optimizing category consumer journeys, leveraging site merchandising tools to drive conversion, and partnering with Global and CN DTC BPA teams to elevate Converse digital experience.
Partner with cross function including Global Site Merchandising team, CN Digital, Brand team and DTC BPA team, to develop category concept map for all digital platforms.
Lead category product wall merchandising, navigation, and taxonomy optimization.
Partner with the buying team to develop an in-depth understanding of category vision and seasonal assortments. Coordinate with buyers understand key marketing styles, product superiority stories
Create/optimize geo specific digital experiences to improve conversion and hit seasonal/annual sales plan.
Participate in seasonal planning and category game plan deliverables showcasing how seasonal assortment would come to life online
Own product walls, product pages, search results in collaboration with the buying team and aligned with digital GTM process
Optimizing online navigation, search results, product walls, creative touts and product presentation based on analytics (click-path, traffic, AOV, conversion, etc.) and A/B testing.
Partner with the analytics team to define the analytics strategy. Review and analyze site traffic, conversion, and revenue daily, through merchandising, cart analysis, and cross-sell/up-sell strategies
Provide seasonal recaps on what worked, didn't work and next steps from an analytics perspective as part of the seasonal hind sighting process with the buying teams.
Partner with the marketing team by creating engaging consumer journeys for online ads and emails.
Partner with Global and Geo to Identify and recommend new site content and experiences to address our consumer needs.
Collaborate with global experience teams to ensure seasonal content is 'retail right' and drives the business in addition to telling key brand stories.
Review competitive websites to evaluate site merchandising strategies, promotional tactics, consumer experience, and product presentation then translate findings into actionable plans.
Establish collaborative relationships with buying teams, planning and allocation teams to ensure availability and the timely delivery of product.
Requirements for the position include:
Bachelor's Degree in Business, Merchandising, Marketing, or a related field
Minimum of 5 years of online retail experience with a leading online/multi-channel retailer or an additional 2 years' experience in lieu of a degree
Excellent oral and written communication skills including meeting facilitation and making persuasive presentations to senior leaders
Ability to work under ambiguity.
Ability and desire to work at both the strategic and tactical levels
Experience with web technology platforms/working with a content management system to update pages
Ability to produce on-time quality deliverables in a deadline-driven environment while balancing multiple priorities
Cross-functional project management skills, self-starter and accustomed to leading projects with little supervision
Ability to consolidate and analyze data from multiple sources
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.