Nike Nike Sportswear Brand Internship in Paris, France
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike's innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.
Become a key partner and work on the marketing strategy of the biggest category of Nike France.
Spark creativity and help drive the Nike Sportswear brand vision
Aim at surprising our consumers with new experiences that amplify the sportswear culture
Be a positive influence to rally the organization to the sportswear cause
Get closer to our young consumers (16/20 years) in an innovative way
Anticipate trends and provide feedback to France Brand Team
Re-connect with the main actors of sneaker and sportswear culture in Paris
1) NSW x Sneakerculture in Paris
-Trend watch around sneaker culture and our wholesale partners: websites, blogs, Pinterest, Tumblers, Instagram, Facebook, magazines, chat with retailers…
-Review what the competition is doing in sneaker culture: products, events, installations, influencers, benchmark search on digital and physical activations around sneaker culture.
-Consumer analysis/Focus Group: coordinate a study to better understand the young consumer and his relation to his favorite sneaker shops, give his/her point of view and a fresh perspective insight to the rest of the NSW team
2) Sports Marketing Interaction
-Reflect on how we can maximize our sports moments
-Determine the actions to capitalize on our sport marketing assets and leverage them through NSW
-Define the shops, working with Nike, that build the ecosystem of lifestyle sneakers
-Define the shops that are not working with Nike and that we should target
-Define the key areas connected to sneaker culture that influence our sneaker lovers and our avant-gardist consumers (hang outs, bars, cultural places…)
-Define the key people that impact our sneaker lover and our avant-gardist consumer
-NIKE FRANCE HQ based in Saint Ouen l’Aumône
-Paris Showroom Saint Denis (optional)
-Meetings in central Paris occasionally at the end of the week
4th or 5th year student in Marketing, Communications,Brand Management
Looking for a gap year or a final-year internship
Fluent in English
Excellent verbal and writtencommunication skills
Advanced MS Office level (especially Excel andPowerPoint)
Eagerness to contribute to team success and Nikesportswear
Interested in digital – a firstdigital experience is a plus
Strong eagerness for the brand
Social medias facilities (Facebook, Instagram,Twitter, Snapchat)
Creativity, autonomy, organization,and proactivity
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID: SRC260720178
Job Category: Marketing, Marketing & Communications