Nike Converse - E-Commerce Site Merchandiser in Hilversum, Netherlands
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Business equals selling stuff. That’s the basic model. The more complex awesome model is creating stuff that people identify with and then you figuring out how to get it to them. We need people like you: creative, dynamic problem solvers who see it as more than business. Who see it as giving people the tools of self-expression and individuality.
Reporting directly to the EMEA Site Merchandising Manager, the Site Merchandiser role is about more than just selling product online. You will bring the product assortments to life, delivering a digital shopping experience that puts the consumer at the center while driving revenue and profitability for one of the most iconic brands in the world.
By focusing on these digital “moments of truth” you will give consumers a compelling reason to buy and make it easy for them to buy. You will define and manage the product presentation online and edit the assortments to amplify our key seasonal product stories. Finally, you will build partnerships with teammates in Planning & Buying, Merchandising, Brand and Operations to deliver a premium online shopping experience to our consumers.
Partner with EMEA merchants and e-commerce buyer to understand the seasonal strategies, assortments, key marketing styles and product stories.
Establish collaborative relationships with planning and buying team to ensure availability and the timely delivery of product;
Ensure readiness of product for timely launch on the site, including completeness of product information and assets;
Own and socialize site merchandising calendar, landing pages, product walls, product pages and on-site search results in collaboration with the e-commerce buyer;
Partner with the Digital Brand and Site Experience teams to ensure site content is ‘retail right’, locally relevant and drives the business in addition to telling key brand stories.
Partner with the Analytics team to define a web analytics strategy. Review and analyze site traffic, conversion, and revenue, through merchandising, cart analysis, and cross-sell/up-sell strategies.
Partner with the Digital marketing team by creating engaging consumer journeys for online ads and emails.
Optimize online navigation, search results, product walls, creative touts and product presentation based on analytics (click-path, traffic, AOV, conversion, etc.) and A/B testing.
Create appropriate cross-sell and up-sell opportunities throughout the site. Monitor performance and adjust accordingly.
Provide seasonal recaps on what worked, didn't work and next steps as part of the seasonal hind sighting process with the Retail and Merchandising teams.
Review competitive websites to evaluate site merchandising strategies, promotional tactics, consumer experience, and product presentation then translate findings into actionable plans.
Requires a Bachelor’s Degree in Business, Merchandising, Marketing, or a related field
Minimum of 3 years of online retail experience with a leading online/multi-channel retailer
Working knowledge of web technology platforms, content management system and product information management tools to update site content like products walls and product detail pages (Salesforce/Demandware experience a plus)
Ability to consolidate and analyze data from multiple sources
Ability to adapt in a changing, fast-paced environment.
Experience in leveraging business insights and analytics to make decisions (investments, sales, click-path, traffic, AOV, conversion, A/B testing, etc.)
Cross-functional project management skills, self-starter and accustomed to leading projects with little supervision.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID: SRC07132917ESM
Location: Netherlands-North Holland-Hilversum
Job Category: Retail Corporate, Converse, Converse I