Nike Converse Global Digital Commercial Content Director in Boston, Massachusetts
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NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Computers have their own language. Which most of us don’t speak. But you do. And we need your fluency. Let’s face it. The modern world is shackled to computers so we need experts like yourself to keep us running. So come join our crew. You don’t have to call yourself The Computer Whisperer but we might.
Got an entrepreneurial mindset? If so, we have a great opportunity to start-up and lead a new and exciting function for one of the coolest brands on the planet!
As the Global Digital Commercial Content Director, you will hire and lead a team to develop and execute a holistic, digitally led go-to-market content strategy for Converse. You will set the strategy to deliver best-in-class and effective selling tools across the integrated marketplace. Bring to life globally-aligned geography brand x product seasonal stories, creating on-strategy content for our strategic wholesale partners and Converse.net. Working across four Converse geographies, you’ll leverage partnerships, the GTM Gameplan 2.0 process map, and a team, to execute. You and your team will deliver brand-right copy, photography, videography, and other sales tools.
Accountability: Develop Aligned Seasonal Strategy (35%). Each season, develop, plan, and execute the content strategy across all four geographies. Identify seasonal stories and key styles. Partner with the brand team to ensure a consistent brand experience throughout all content. Partner with global and geography cross-functional teams to ensure we are telling a holistic and seamless digital content story to the Converse consumer across all channels of retail, owned and wholesale.
Drive Content Creation (30%). Provide direction for seasonal digital tool focus (identify seasonal stories, key styles). Oversee creation and delivery of assets that can be leveraged across all four Converse geographies. Provide leadership and direction for content creation across product tech sheets, PDP, brand imagery, and social. Ensure effective and compelling content creation for the Converse.net platform. Lead translation across all four geographies.
Team Leadership (20%). Establish and lead a team of copywriters, seasonal producers, and operational experts. Set the strategy for the function, develop roles and a set of clearly outlined responsibilities. Build the bench by hiring, and developing, a best-in-class team. You and your team will develop strong x-functional, and x-brand (with Nike), partnerships to maximize your influence and support across the organization.
Process Excellence (15%). Develop digital content creation strategic 1 & 3-yr plans. Establish processes from concept to delivery, aligned to the GTM Gameplan. Communicate process to x-functional partners and provide training. Ensure seasonal content delivery is managed on-time and on-budget.
Bachelor's degree in Business, Finance, Sales, Marketing or a related field
5+ years' experience in Sales, Sales Operations, Retail, Marketplace Management, and/or Planning for a multi-store retailer or wholesaler; 2 years' additional experience in lieu of a degree
Strong understanding of the global markets, customers, and retail trends
Proven leadership experience
An entrepreneurial mindset
Creative thinking and problem solving
Ability to effectively communicate to all levels of the organization
Experience managing projects and budgets
Knowledge of Converse's global marketplace
Strong networking skills
High technical skills/aptitude (excel, database, digital images, marketing, etc)
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID: 00337015
Location: United States-Massachusetts-Boston
Job Category: Digital & Technology, Converse, Converse I